I completely understand where you guys are coming from. Every time I start a Master League I feel like I'm delving into a new story a new narrative. Playing the matches is only half of the fun. The other half comes from imagining yourself as the true manager of the team you're playing with and going on a storyline with them.
Promotion/relegation, winning cups or trophies, developing players, or being content as a mid table team it's all up to how you want to approach it. This is a major part of the appeal of offline football gaming. No amount of 1v1 online matches or micro transactions will ever replace that!
It's all about feeling connected to the game you're playing!

Too bad some people don't seem to get it.