The joke aside, it's a stupid comparison. I presume the EA still is taken from their promotional materials. The Lygaard one is just his personal account.
Again (feel like I've been beating a drum with this, but it really is just so silly): he has a job in which he does job stuff, and a personal Twitter acct on which he posts bollocks and people react to, which he clearly finds funny.
Getting irate about his posts is just as silly as hanging on his every word and guessing what his latest pair of trainers mean.
If you want to critique Konami/PES marketing materials, look at their official accounts (and I'm sure there's much to critique). Not the personal account of a marketing guy.