The last time I played ranked matches was release day, and that was only because there was no league and I didn't want to start a career mode game straight away. They were actually quite fun matches but you know that the following day the knobheads will be out in force trying to find all the exploits, and assisted everything is an exploit EA is happy to provide to everyone. It's worth noting that the default settings are assisted everything IIRC, and I'm the only gamer I know who goes through all of the options menus before actually playing the game, so I would bet a ton of non-serious gamers (bear in mind that's most of the audience) have no idea you can even change it, much less want to.
They're not catering for the serious guys like us, they're catering for the cheats and the kids - which is the best marketing strategy, and it is all about money after all. We all buy the game and we can play eachother on semi/manual settings, so we're not going to take it back to the shops when that possibility is there; and all of the 13-year-old achievement whores will be happy sticking everything on assisted and playing fast-forward magnetic football (I know at least three friends of my nephew who play the game having absolutely no idea of the rules of football or even who the players are, just to get the achievements and try the whole quit-and-get-the-win thing to boost their ranking).
Dad still plays rankers every day, he got beat 10-0 yesterday morning and believe it or not he only brought the keeper out twice. I sat and watched, they literally press pass twice and it's with Ronaldo, who outruns every player on the pitch and scores. Ten times. He's gone from playing about ten a day to two a day, even he is getting fed up of it now, and he doesn't have any other games.
I will only ever play a ranked game in FIFA (or PES for that matter) when they let you set a star limit for the match. Playing as two Championship teams (or even two poor Premier League teams) would change everything. As I found out playing an Interactive League match and beating someone playing as West Brom who tried to use the same tactics as all the Man Utd players - I beat him 2-0.